We are diverse in talents and backgrounds yet share the same dream to achieve something great for Indonesia. We think outside the box, creatively, and innovatively to produce the best marketing and branding for our partners.
Blessed by its prosperous land and perfect weather, Maleber highland in West Java, Indonesia grows high-quality tea leaves. 1883 Brand wants to share this gift from mother nature with the world through the highest quality tea you can ever get. 1883 Brand's original Black Tea, Innocent Mist, Sun Emperor, and Scarlet Rouge will not only help kick-start your day, but you will also travel time to enjoy one of Indonesia's greatest heritages. Did you know that from 400 years ago until now, Indonesians always drink the lowest quality tea? It happened because the best tea leaves are always exported to fulfill the needs of the international market. 1883 Brand is here to deliver the best quality Indonesian tea leaves to its people’s cups every day.
1883 Brand’s Journey with Us
KAYA.ID together with PT Meta Inti Duta wants to bring the prosperity of Indonesia into a delicious and high-quality cup of tea from the West Java plantation by providing a marketing strategy for the 1883 Brand. Aware of the potential and eager to introduce the beauty of Indonesia to the rest of the world, we also market this high-quality tea to several countries including Japan, Turkey, and Canada. We want to remind everyone of the greatness of Indonesia from a cup of its fine tea.
Where to Find 1883 Brand
Enjoy one of Indonesia's greatest heritage through a sip of 1883Brand by purchasing it here:
Start your day with a kick or loosen up a bit at night, you only need one solution: Balista. Why have to choose if you can have both caffeine boldness and authentic Balinese liquor in a single bottle? Grown in the land of Bali and crafted by its people, we bring a bottle of happiness and indulgence to you. A sip of Balista not only will increase dopamine in your body but also will fly you right to the island of Gods.
Balista’s Journey
KAYA.ID always starts the discussion with UMKM by seeing their greatest potential and how they connect with consumers better. Together with PT Sarana Bali Ventura, we combine two SMEs, coffee and Arak Bali, into one single product. Even though it is a challenge for us, we finally have created a much better high-quality product of coffee liqueur! Finding good quality coffee beans, visiting Balinese liquor producers, formulating them into one tasty product, crafting the branding and packaging, then introducing it to the market is a tiring yet exciting journey for us. It is a gift from Bali to the world.
Where to Find Balista
Day and night, alone and accompanied, take a sip of Balista by purchasing it here:
One of Indonesia's heritage, Jamu is a traditional herbal drink with numerous health benefits. This beneficial beverage is commonly perceived to have an unpleasant taste. Jamune comes to break that stereotype by providing Jamu with a pleasant and refreshing taste in an attractive package. Using all-natural ingredients, Jamune comes in bright colors to brighten your day. 100ml to 1 liter, cold or hot, and wherever you are, Jamune is your ready-to-go companion with a myriad of benefits.The concept of COLORFUL and DELICIOUS JAMU ON THE ROCK - a Jamu that is consumed with ice cubes or while cold - attracts many Indonesian youngsters. It’s your Friend with Benefits.
Jamune’s Journey with Us
Jamune starts with a passion to connect Indonesian heritage drinks with youngsters, at the same time award them with the health benefits that many of our ancestors enjoyed. With a strong R&D team and a knowledge of Jamu Master from Solo, Jamu on the rock concept was born as a result of our consumers' understanding of our target consumers.
At the moment, not only do we market Jamune online, we bring Jamune to offline stores so our consumers can purchase it right away whenever they want. On 23 November 2020, we officially open Jamune’s first outlet. By now, Jamune already has three outlets to quench your thirst. In its first year, Jamune has achieved more than IDR 1 billion in revenue. Besides being loved by its loyal consumers, in February 2022, Jamune became the official drink for the G20 meeting and we are ready to introduce Jamune to a bigger market.
Where to Find Jamune
Get to know more about Jamune and purchase it here:
Founded by Richard Sam Bera, the man who is honoring sportsmanship, nationalism, and inclusivity, KEIRON is designed to support your sports activity. Made in Indonesia, designed and manufactured by the children of the nation, KEIRON is a gift from Indonesia for all Indonesians. KEIRON’s high-quality products are yet affordable, making it the best option for you. KEIRON aims to be a leading sports apparel brand so Indonesian athletes can wear local brand sports apparel in international events by 2025. Named after the highest and wisest centaur, KEIRON hopes all people who wear it will feel and perform as fast and as strong as a horse, yet have the heart of a human.
KEIRON’s Journey with Us
KAYA.ID has helped bring Richard Sam Bera’s vision to life through high-quality accessories and apparel. Not only do consumers can purchase the products online, but you can find them offline as well. We helped KEIRON to spread its wings by collaborating with several prestigious parties such as the Millennium Aquatic and Oceanman Bali Tournament. Those collaborations not only increase its revenue, but KEIRON has successfully spread its values globally.
Where to Find KEIRON
Get to know more about KEIRON and purchase it here:
Meet with your clients, go to the office or campus, or hang out with your girls at your favorite cafe, let us help you carry your stuff while completing your look wherever and whenever you go. Raion Aiko is a handcrafted bag from high-quality vegan leather by professionals. Every single collection is unique yet versatile, long-lasting, and easy to care for. Doraemon's magic pocket never looked this gorgeous before.
Raion Aiko’s Journey with Us
Trying to improve the livelihood of local craftsmen while fulfilling the market needs, KAYA.ID helps improve the quality and design of Raion Aiko and markets them according to target consumers. Available at popular marketplaces, each bag from Raion Aiko is now easier to find. With the right branding and marketing strategy, we change the wrong stigma toward local brands and make all Indonesians fall in love with products from their country.
Where to Find Raion Aiko
Style your day with Raion Aiko and purchase it here:
Sambal is an essential side dish for Indonesian cuisine. From Sabang to Merauke, we can find various delicacies, including each type of Sambal. Sambal Pecah brings fresh homemade Sambal to every single dinner table in the blink of an eye so you can save your time and energy. With various types of Sambal which are Sambal Cumi Asin Cabe Ijo, Sambal Embe Bali, Sambal Ikan Teri Pedas, and Sambal Matah Kecombrang, you have a lot of options to spice up your dish wherever you are.
Sambal Pecah’s Journey with Us
Coming to us with 11 types of Sambal, we took the not easy step by cutting some variants into 4 types. We want Sambal Pecah to focus only on promising products so that they have more room to grow and perfect their products. Looking at their buyer personas, we also decided to market their products in small packages only and in new packaging to attract more consumers.
Committed to introducing Sambal Pecah to a more extensive community, we bring Sambal Pecah to marketplaces and prestigious offline stores. Within a year, they had increased their sales by 410% and it is still growing today.
Where to Find Sambal Pecah
From the love of a mother to her beloved son who went to school outside of the city, Sambal Pecah is now available for every mother and child at their dinner table.
Find out more more about Sambal Pecah and purchase it here:
Sugar Free Beras Bali with International Certification
About Terrice Menthik Susu
From the highland rice fields in Bali, each grain of rice is harvested and processed by local farmers with a sustainable and zero-wasting method. Terrice not only is trying to prosper local farmers but also maintaining sustainability of mother nature. We bring sugar-free, low fat, and zero chemical organic rice for all family members, including your baby to your kitchen. Our consumers said that this healthy rice is fragrant and even tastier than other diet rice in the market while being able to control blood sugar level.
Terrice Menthik Susu’s Journey with Us
KAYA.ID collaborated with PT. Meta Inti Duta to support Sangeh Farmer by providing a standout branding and packaging for Terrice and give a better chance for local farmers (in Sangeh, Bali area) to penetrate their harvests into the market, cutting off the middleman and touching their consumers directly helps them to gain more profits. In its first year, we have successfully sold five tons of rice to health-conscious consumers. Our consumers can purchase this organic rice which has been certified by national and international organizations in marketplaces or easily grab it in offline stores whenever they want. At this moment, Terrice works with 50 farmers for 20 hectares of rice fields.
Where to Find Terrice Menthik Susu
Enjoy the fluffy taste of Terrice Menthik Susu by purchasing it here:
KAYA.ID was founded based on her passion and love for Indonesia, its culture, resources, and stories. After fifteen years of sailing at multinational FMCG companies plus five years in the Asia Pacific region, she is ready to dock in her home country. By sharing her experiences, skills, and knowledge with Indonesian youngsters and businesses, she hopes all of us can develop Indonesia, especially its SMEs.Growing Small Business into BIG BRAND.
Her expertise in Brand Building, Public Relations, Brand Communication, Digital Marketing, and Consumer Engagement has contributed to several local and international brands’ business growth. These two paragraphs do not do her journey justice and that is why you need to look through her best-selling marketing book, “VIRAL”.
Richard Sam Bera
Commissioner
"The Ironman"
Richard Sam Bera
Commissioner
"The Ironman"
A legendary Indonesian swimmer, a 3 times Olympian with 23 SEA Games Gold medals in his pocket. He values performance and sportsmanship and applies those values to help develop Indonesian SMEs in KAYA.ID
Just like swimming in a butterfly style, this journey is a series of ups and downs. Sometimes you almost drown and are out of breath, but you have to finish the race. He believes that consistency, hard work, passion, and support from surroundings help us become the best version of ourselves. He is here to give you endless support to ensure your business maximizes its potential.
Devy Maulina
COO
"Super-ROI-Woman"
Devy Maulina
COO
"Super-ROI-Woman"
Her 20 years of working experience in prestigious multinational companies such as P&G, Heinz, Samsung and her love for the motherland turned her from Brand Activation Manager into a mother for Indonesian entrepreneurs and youngsters. She pours out the love she has for Indonesia by developing its SMEs so they can grow bigger and stronger. Her personality turns the freezy-cold-Jaya-Wijaya office into a warm hug from a mother and a safe home for us to learn to fly.
If mothers are good at calculating monthly expenses, we have her to calculate Return of Investment. Her calculation matters for the company to make important decisions.
Karen Kartika
CMO
"Teleporter Marketer"
Karen Kartika
CMO
"Teleporter Marketer"
She lets her dreams for Indonesia fly high like how planes teleport her between Los Angeles and Jakarta. Armed with several years of experience leading agency teams in the United States to handle clients ranging from FMCG to Banking, she wants to take Indonesian SMEs to fly through the clouds.
While juggling developing Indonesia SMEs through creative marketing and coaching leaders to avoid burnout using Breathwork, Hypnotherapy, and Energy Alignment, she also enjoys performing in musical theater.
Commercial
Lita, Destia, Dito, Tommy, Rakia
"The Fa(c)t Collector"
Commercial
Lita, Destia, Dito, Tommy, Rakia
"The Fa(c)t Collector"
Their goal is to bring your Food & Beverage products to others’ dining tables by managing an end-to-end marketing strategy for your brand and even monitoring the payment you will receive. They collect any facts, information, tools, and schemes to ensure the success of the marketing strategy.
Not only do they collect facts, but they also collect fat from all the foods they eat on the journey to find the best products. When they are not using their mouth to eat something, they use it to talk nicely to our partners.
Creative Design
Chris, Xavie, Dipta, Dhimas
"The Dream Painter"
Creative Design
Chris, Xavie, Dipta, Dhimas
"The Dream Painter"
They bring imagination to life through epic visuals that will grasp your consumer’s attention. Their super-power is to bewitch your brand to look shinier and splendid by painting your packaging, social media, marketplace storefront, and others.
When they are not busy using their super-power, they use their creativity to spark joy in other team members. If you check their inbox, you will find “ASAP” in every message assigned to them.
Digital-Commerce
Chaca, Melany
"The Netizen Spenders"
Digital-Commerce
Chaca, Melany
"The Netizen Spenders"
They are in charge of easing consumers’ way of purchasing your products through marketplaces, ride-hailing platforms, and Kaya Halal Market.
In general, their eyes look empty while their minds are focused on the next campaign. They are happy during payday, not only because of their account balance but also when they see the order list. The next day, they will look anxious looking at the list of products that need to be delivered. Right at that point, they will close our office to make us pack those products. The cycle repeats monthly.
When we think there is no other way left, they think otherwise. They make sure we never run out of business initiative and always get the best partnership deals to develop SMEs. With LokalKorner and offline projects, they give a breath of fresh air to our partner’s business.
They do not care if there is no shortcut or MRT to get us there, they will jump into the middle of nowhere and pave the way for us.
Fashion Designer
Amanda
"The Eyesthetic Pleaser"
Fashion Designer
Amanda
"The Eyesthetic Pleaser"
When we said that Orang KAYA consists of people with different backgrounds and skills, we meant it. We have our own Fashion Designer on our team to work on the lineup for our partner, Keiron.
Her extraordinary taste not only helps our partner to grow but also our company in general through her expertise in directing photo shoots and decorations. She handles the decor for all the offline displays we do to represent our brand and give satisfaction to our partners, consumers, and visitors.
Finance
Betty, Haidir, Cahyo
"The Math Matcher"
Finance
Betty, Haidir, Cahyo
"The Math Matcher"
All of us love money, but not all of us can manage it well. We are lucky that we have these people with us. Their enthusiasm for achieving financial stability is very well reflected when doing their duties to manage KAYA.ID’s financial matters.
In the meantime filling in columns and rows in Excel or having their fingers dancing on top of a numeric keyboard, they also calculate the steps they will take to manage their salary and how to maximize it.
GA & Procurement
Revi, Ara, Wahyu
"The Star Reacher"
GA & Procurement
Revi, Ara, Wahyu
"The Star Reacher"
We want it, they got it. No matter how hard and impossible things we want, they try to reach the stars for us – even if they have to make a deal with the devil.
They make sure we never run out of office supplies and find vendors to support our brand and marketing strategy. On their journey to find the perfect vendor, they often experience love and hate relationships – and they love the trouble caused by it.
HRD
Saras
"Discreet Listener"
HRD
Saras
"Discreet Listener"
Some of us live alone in this cruel city, but we never feel alone because of her. She always listens and understands, never judges, and only gives comfort and solutions. She is a mother all children deserve and a sister all of us need.
Although there is no coffee brand endorsing her, she is always there to offer you iced coffee when you look sleepy.
KAYA.ID Branding & Influencer Marketing
Abby, Sherly, Keshia
"The Whisperer"
KAYA.ID Branding & Influencer Marketing
Abby, Sherly, Keshia
"The Whisperer"
Just like whisperers, they are trained to spread the word all over the world and influence people. They handle KAYA.ID branding, our social media, email, website, and other tools to spread the message. They whisper through our consumers’ ears to influence them to buy high quality local brands and share the joy to their loved ones. Reading this means that you have become their successful target.
Do not ever talk to them when they are scrolling Instagram. They are not looking for a hidden gem cafe, they are trying to keep updated on recent trends or trying to find the right influencers to join their whispering mojo
Marketing – Fashion & Commodity
Iwan, Jennifer
"Wide-Ranging Ranger"
Marketing – Fashion & Commodity
Iwan, Jennifer
"Wide-Ranging Ranger"
They are a dynamic and diverse group of talented people. From colorful clothes to white rice, from gemstones to rock sugar, they strive to make Indonesian fashion and commodity products easily accessible to consumers throughout Indonesia and even the world.
It might not be easy for some people, but they don’t mistake salt for sugar.
Marketing – Health & Beauty Brand
Debby, Edo, Amel, Putri
"The Potioneer"
Marketing – Health & Beauty Brand
Debby, Edo, Amel, Putri
"The Potioneer"
Everyone has their own way of loving just like how they love Indonesia through its traditional herbal products. They try their best to make Jamu and other herbal products loved by broader consumers in various age ranges.
They market Jamune through online and offline platforms to get a bigger audience and make it more accessible so you no longer have to go to Hogsmeade to find your favorite magic potion.
